Keyword Gaps in the Competitor Insights tool provide a powerful way to identify opportunities by comparing your domain’s keyword rankings against your competitors. This feature helps uncover keywords your competitors are ranking for but are missing from your website’s rankings.
What Are Keyword Gaps?
• Keyword Gaps represent keywords for which your competitors rank, but your domain does not.
• This analysis helps you identify content gaps and optimization opportunities to improve your SEO strategy.
How to Use Keyword Gaps in Competitor Insights
1. Access the Keyword Gaps Tab:
• Navigate to the Competitor Insights section in the left-hand menu.
• Select a domain for analysis.
• Click on the Keyword Gaps tab at the top of the dashboard.
2. Review the Keyword Gap Table:
• The table displays all missing keywords with detailed information such as:
• Keyword: The keyword that your competitor ranks for.
• Gap Type: Indicates that the keyword is “Missing” from your rankings.
• Competitor: The competitor ranking for the keyword.
• Competitor Position: The competitor’s ranking position for that keyword.
• Volume: Search volume of the keyword.
• Trend: Historical trend data of the keyword’s popularity.
• Difficulty (KD): The SEO difficulty to rank for the keyword.
• CPC: Average cost-per-click for paid search.
• Estimated Value: The potential value of ranking for the keyword.
3. Filter and Sort Keywords:
• Use filters to narrow down the keyword list by volume, difficulty, or competitor name.
• Sort the table by any column to prioritize keywords based on your goals, such as focusing on high-volume, low-difficulty keywords.
4. Explore Actions:
• Use the Action Icons in the table to:
• Search for the Keyword: Analyze it further.
• Visit the Competitor Page: Review how competitors are utilizing the keyword.
How Keyword Gaps Benefit Your Strategy
• Content Planning: Identify new topics to create content and expand your keyword coverage.
• Competitor Benchmarking: Understand how competitors are driving traffic and ranking for specific terms.
• SEO Optimization: Target high-value, high-traffic keywords with manageable difficulty levels.
Tips for Success
• Focus on Low KD Keywords: Start with keywords that have low difficulty to achieve quicker wins.
• Analyze Trends: Prioritize keywords with growing trends to align with future search demand.
• Use Export Option: Download the data using the Export CSV button for offline analysis and strategic planning.
By leveraging Keyword Gaps, you can stay ahead of competitors and strategically target new opportunities to enhance your website’s visibility. For any assistance, contact Zutrix Support.