Zutrix’s Site Explorer offers a powerful way to uncover organic keywords driving traffic to any domain. This guide will walk you through the process of discovering these keywords and analyzing their performance metrics.

Steps to Discover Organic Keywords:

1. Access Site Explorer:

• Navigate to the Site Explorer section on your Zutrix dashboard.

• Enter the domain (e.g., nytimes.com) in the search bar.

• Select the desired location, language, and time range (e.g., Last 30 Days).

• Click Search.

2. Explore the Organic Keywords Tab:

• After the search results load, switch to the Organic Keywords tab.

• This tab provides a detailed table listing all organic keywords associated with the domain.

3. Analyze Keyword Data:

• For each keyword, the following metrics are displayed:

• Keyword Position (Pos): The rank of the keyword in search engine results.

• Search Volume: The average monthly searches for the keyword.

• Trend: Graph showing the historical interest in the keyword.

• Keyword Difficulty (KD): How challenging it is to rank for the keyword.

• CPC: The average cost per click for paid search ads.

• Traffic: The estimated traffic driven by the keyword.

• URL: The specific page on the domain that ranks for the keyword.

• Intent & SERP Features: Displays user intent (e.g., informational, transactional) and whether the keyword triggers SERP features like featured snippets, images, or videos.

4. Export Data:

• To download the list of organic keywords and their details, click Export CSV in the top-right corner of the keywords table.

Tips for Maximizing Insights:

• Filter & Sort: Use the table filters to focus on specific keywords based on metrics like position range, difficulty, or traffic.

• Leverage Trends: Identify seasonal or growing keywords by analyzing their Trend graphs.

• Analyze SERP Features: Keywords with rich SERP features may present unique opportunities for traffic growth.

Benefits of Organic Keyword Discovery:

• Content Optimization: Identify which keywords are driving traffic to specific pages and refine content accordingly.

• Competitor Insights: Gain a competitive edge by analyzing the keywords ranking for your competitors.

• SEO Strategy: Use keyword metrics to prioritize efforts on high-impact keywords with manageable difficulty levels.

With Site Explorer, Zutrix empowers you to uncover hidden opportunities and enhance your SEO strategy by leveraging precise keyword insights. Start exploring organic keywords today and take your website’s visibility to the next level!