The Rank Tracker tool in Zutrix allows you to monitor the performance of your website’s keywords and compare it with your competitors. Here’s a breakdown of the key elements on the Rank Tracker page and how to interpret them:
1. Overview Metrics
• Share of Voice: This metric shows the percentage of visibility your website has for tracked keywords. A higher percentage means your site ranks better overall.
• Average Position: Displays the average ranking position of your keywords. The numbers in green/red indicate recent position changes.
• Estimated Traffic: Shows the total estimated traffic generated by your tracked keywords.
• SERP Features: Indicates if any tracked keywords are eligible for special SERP features like featured snippets.
2. Ranking Performance Chart
The Ranking Performance graph provides a visual representation of your keyword positions over time, alongside your selected competitors. You can:
• Click on each competitor’s name (e.g., indeed.com, bestbuy.com, amazon.com) to show or hide their data on the graph.
• Use the date filter (top right) to view performance over different time frames.
3. Keyword Table
Below the overview metrics, you’ll find a detailed table with all tracked keywords. Here’s what each column means:
• Keyword: The tracked keyword.
• Position: The current ranking position of the keyword.
• Life: The lifespan of the keyword in the Rank Tracker.
• Volume: The monthly search volume for the keyword.
• Traffic: The estimated traffic driven by the keyword.
• KD: Keyword Difficulty, a measure of competition for the keyword.
• SERP Features: Icons indicating if the keyword is eligible for any SERP features.
• Search Trends: A graph indicating recent search volume trends.
• Location: The geographical region for which the keyword is tracked.
• Performance: A mini chart displaying performance trends over time.
• Tags: Custom tags you can add for keyword organization.
4. Filters and Actions
Use the filters at the top of the keyword table to refine your view by device, location, position, volume, traffic, difficulty, or tags. The “Actions” button allows you to export data or apply bulk changes to selected keywords.
5. Adding Keywords
To add new keywords to your Rank Tracker, click the Add Keywords button in the top right corner. Follow the prompts to enter your keywords and define tracking settings.
With these insights, you can monitor your site’s visibility, analyze competitor performance, and refine your SEO strategy effectively.