The Keyword Planner in Zutrix provides detailed insights into keyword performance, helping you make data-driven decisions to improve your SEO strategy. Below is an explanation of the key metrics displayed in the tool:
1. Overview Metrics
These metrics give a quick summary of the selected keyword or topic:
• Keyword Difficulty (KD):
• A score that indicates how challenging it is to rank in the top 10 for the keyword. Lower scores (e.g., 40 - “Possible”) suggest it’s easier to rank, while higher scores imply more competition.
• The score is based on the number of referring domains needed to rank in the top 10.
• Monthly Search Volume:
• Displays the average number of monthly searches for the keyword.
• The graph shows search trends over the last 12 months, helping you understand seasonality or fluctuations in interest.
• Cost Per Click (CPC):
• Indicates the average cost of a click for ads targeting this keyword. The range includes the minimum, maximum, and average CPC values, highlighting its viability for PPC campaigns.
• Click-Through Rate (CTR):
• The percentage of users likely to click on results for this keyword in the SERPs.
• Additional metrics include:
• Daily Ad Clicks: Estimated daily ad clicks.
• Daily Ad Impressions: The number of times ads might appear.
• Top Page Bid: The cost of a top position ad.
• Search Intent:
• Categorizes the user’s search intent as Informational, Navigational, or Transactional, providing context for content creation.
2. Keyword Table
This section provides granular details for related keywords, allowing deeper analysis:
• Keyword: Displays the keyword or related terms being analyzed.
• Volume: Shows the monthly search volume for each keyword.
• Trend (12 Months): A mini graph showing the search volume trend for the last year.
• Difficulty (KD): Indicates how competitive the keyword is, similar to the overview.
• CPC: The cost-per-click for running ads on the keyword.
• Competition: The level of advertiser competition (e.g., Low, Medium, High).
• Intent: Highlights the search intent for each keyword, helping you align content or ad strategies.
• Actions:
• Click the external link icon to view the live SERP or detailed data for the keyword.
3. Filters and Export Options
• Use Filters to narrow results by volume, difficulty, competition, or intent.
• Click Export CSV to download the data for offline analysis or sharing.
Pro Tip: Focus on keywords with a balance of high search volume and low competition, and consider intent to ensure your content aligns with user needs.