Skip to main content

Understanding the metrics in Keyword Planner

The Keyword Planner in Zutrix provides detailed insights into keyword performance.

Robert Garcia avatar
Written by Robert Garcia
Updated over 8 months ago

The Keyword Planner in Zutrix provides detailed insights into keyword performance, helping you make data-driven decisions to improve your SEO strategy. Below is an explanation of the key metrics displayed in the tool:

1. Overview Metrics

These metrics give a quick summary of the selected keyword or topic:

Keyword Difficulty (KD):

• A score that indicates how challenging it is to rank in the top 10 for the keyword. Lower scores (e.g., 40 - “Possible”) suggest it’s easier to rank, while higher scores imply more competition.

• The score is based on the number of referring domains needed to rank in the top 10.

Monthly Search Volume:

• Displays the average number of monthly searches for the keyword.

• The graph shows search trends over the last 12 months, helping you understand seasonality or fluctuations in interest.

Cost Per Click (CPC):

• Indicates the average cost of a click for ads targeting this keyword. The range includes the minimum, maximum, and average CPC values, highlighting its viability for PPC campaigns.

Click-Through Rate (CTR):

• The percentage of users likely to click on results for this keyword in the SERPs.

• Additional metrics include:

Daily Ad Clicks: Estimated daily ad clicks.

Daily Ad Impressions: The number of times ads might appear.

Top Page Bid: The cost of a top position ad.

Search Intent:

• Categorizes the user’s search intent as Informational, Navigational, or Transactional, providing context for content creation.

2. Keyword Table

This section provides granular details for related keywords, allowing deeper analysis:

Keyword: Displays the keyword or related terms being analyzed.

Volume: Shows the monthly search volume for each keyword.

Trend (12 Months): A mini graph showing the search volume trend for the last year.

Difficulty (KD): Indicates how competitive the keyword is, similar to the overview.

CPC: The cost-per-click for running ads on the keyword.

Competition: The level of advertiser competition (e.g., Low, Medium, High).

Intent: Highlights the search intent for each keyword, helping you align content or ad strategies.

Actions:

• Click the external link icon to view the live SERP or detailed data for the keyword.

3. Filters and Export Options

• Use Filters to narrow results by volume, difficulty, competition, or intent.

• Click Export CSV to download the data for offline analysis or sharing.

Pro Tip: Focus on keywords with a balance of high search volume and low competition, and consider intent to ensure your content aligns with user needs.

Did this answer your question?