Backlink Gaps in Competitor Insights is a valuable feature that helps you identify missing backlink opportunities by comparing your website’s backlink profile with that of your competitors. This tool enables you to uncover new link-building opportunities to strengthen your website’s authority and SEO performance.
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• Backlink Gaps are instances where your competitors have backlinks from specific domains that your website is missing.

• By analyzing these gaps, you can pinpoint high-value backlink sources to target in your link-building strategy.
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1. Access the Backlink Gaps Tab:

• Navigate to the Competitor Insights section in the left-hand menu.

• Select a domain for analysis.

• Click on the Backlink Gaps tab at the top of the dashboard.

2. Explore the Backlink Gap Table:

• The table displays the domains linking to your competitors but not to your website. Key data points include:

• Target Domain: The domain linking to your competitor.

• Gap Type: Indicates that the backlink is “Missing” from your profile.

• Rank: The domain authority rank of the target domain.

• Competitors: The competitors benefitting from the backlink.

• Backlinks: The total number of backlinks pointing from the target domain.

• Health: A measure of the domain’s quality and credibility.

• Platform Types: Categories like blogs, news, CMS, etc., showing where the backlink is hosted.

• First Seen: The date the backlink was first detected.

3. Filter and Sort Data:

• Use the search bar or filters to find specific domains or platform types.

• Sort the table by columns like Rank, Backlinks, or Health to prioritize outreach efforts.

4. Take Action:

• Use the Action Icon to visit the target domain and analyze its content or link opportunities.

• Export the list using the Export CSV button for further analysis or team collaboration.
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• Targeted Link-Building: Focus on high-value domains that are already linking to competitors in your niche.

• Competitor Benchmarking: Understand where your competitors are gaining their backlink strength.

• Improve Domain Authority: Secure backlinks from reputable sources to boost your website’s SEO credibility.
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• Focus on High-Rank Domains: Prioritize domains with strong authority to maximize SEO impact.

• Diversify Platform Types: Target a mix of blogs, news sites, and other platforms for a well-rounded backlink profile.

• Monitor Health: Avoid low-quality or spammy domains that could harm your site’s SEO.

• Use the Export CSV feature to download the backlink gap data and incorporate it into your outreach campaigns or reports.

By leveraging the Backlink Gaps feature, you can uncover new link-building opportunities, stay competitive, and improve your website’s authority and ranking potential. For further assistance, reach out to Zutrix Support.