Zutrix’s Site Explorer allows you to analyze domains in detail, offering insights into backlinks, search traffic, and competitive positioning. Follow these steps to begin a search:
1. Navigate to the Site Explorer
• Open the Site Explorer section from the Zutrix dashboard.
2. Input the Domain Name
• In the search bar, enter the domain name you want to analyze. Example: example.com
• Ensure the domain is spelled correctly and does not include protocols like http:// or https://.
3. Customize Your Search Parameters
Before clicking Search, customize the parameters to refine your analysis:
• Country: Select the geographic market you want to analyze (e.g., United States, United Kingdom).
• Language: Choose the preferred language for keyword and traffic analysis.
• Date Range: Specify the period for your analysis (e.g., Last 30 Days, Last 12 Months).
4. Start the Search
• Click the Search button to initiate the domain analysis.
• Zutrix will retrieve detailed data on the domain’s backlinks, traffic, keyword performance, and competitors.
5. Explore Available Features
Once the search results load, you can explore the following insights:
• Global Insights: Analyze your domain’s performance across different countries and markets.
• Growth Tracking: Monitor trends in your domain’s performance over time.
• Competitor Analysis: Compare your site’s performance with up to 5 competitors.
• Keyword Discovery: Identify high-value keywords driving traffic to your domain.
• Traffic Distribution: See the breakdown of traffic sources for your domain.
• Export Data: Export the results to CSV for offline analysis
6. Use Case Examples
a. Analyze a Competitor’s Domain
• Enter a competitor’s domain to gain insights into their backlink strategy, keyword performance, and traffic trends.
b. Evaluate Market Performance
• Use the Global Insights feature to identify how your domain performs in different countries.
c. Keyword Strategy
• Leverage the Keyword Discovery feature to find keywords with high potential for SEO or paid campaigns.
Pro Tip: Regularly revisit Site Explorer to monitor how your domain and competitors perform over time. Use the export feature to share results with your team or stakeholders.