Site Explorer provides detailed insights into a website’s backlink profile, organic traffic, and keyword rankings, enabling you to track performance and identify opportunities for growth. Here’s a breakdown of the key metrics available in the tool:

General Metrics Overview

1. Backlink Profile:

• Displays the total number of backlinks and referring domains.

• Helps assess the link-building efforts and the diversity of referring sites.

2. Organic Traffic:

• The estimated number of visitors coming from search engines.

• Useful for tracking growth and identifying traffic trends.

3. Organic Keywords:

• The number of keywords for which the domain ranks in search results.

• Indicates the domain’s keyword visibility and breadth.

4. Paid Search:

• Tracks keywords the domain ranks for through paid advertising campaigns.

• Helps understand paid search efforts (if applicable).

5. Zutrix Domain Rank:

• A proprietary ranking score indicating the domain’s authority and SEO strength relative to others.
​

Detailed Insights

1. Traffic Performance:

• Organic and Paid Traffic Trends: Visualizes traffic growth over time, segmented by organic and paid sources.

• Referring Domains by Location: Highlights the geographical distribution of referring domains.

• Keyword Trends: Tracks historical keyword growth and changes.

2. Spam Score Analysis:

• Measures the health of the backlink profile, categorizing links by risk levels (Low, Moderate, or High).

• Helps identify potential toxic links that may harm SEO.

3. Backlink Distribution:

• Analyzes backlink types by:

• TLDs (Top-Level Domains): Shows the proportion of links from domains like .com, .org, etc.

• Link Types: Differentiates between anchor, image, and redirect links.

• Platform Types: Highlights sources like blogs, CMS platforms, or e-commerce sites.

4. Semantic Link Locations:

• Displays the structural placement of backlinks on pages (e.g., within articles, headers, or sections).

• Useful for understanding the contextual relevance of links.

Organic Insights

1. Organic Traffic Value:

• Provides an estimated monetary value of the organic traffic.

• Calculated based on the average cost of acquiring traffic via paid ads for the same keywords.

2. Organic Keywords Changes:

• Tracks new, lost, improved, and declined keywords.

• Essential for monitoring the impact of SEO efforts.

3. Search Position Distribution:

• Groups keywords by their positions (e.g., Top 3, 4-10, etc.).

• Helps identify high-ranking keywords and opportunities for improvement.

4. Keyword Position Distribution Over Time:

• Displays keyword rankings across different ranges over time.

• Visualizes how well keywords are moving up the rankings.
​

How to Use These Metrics

• Evaluate SEO Health: Regularly monitor the Spam Score and backlink metrics to ensure a healthy link profile.

• Track Growth: Use traffic and keyword trend graphs to measure the impact of SEO strategies.

• Discover Opportunities: Analyze new and improved keywords to identify areas for content creation or optimization.

• Optimize Strategy: Focus on low-performing keywords in high-value traffic positions to improve rankings and visibility.

These insights help you make data-driven decisions to enhance your website’s SEO performance and outpace competitors.