Competitor Insights is a powerful feature that allows you to track, analyze, and compare your competitors’ performance across multiple metrics. By enabling Competitor Insights for your projects, you gain access to real-time data such as keyword gaps, backlink gaps, and ranking comparisons. Follow these steps to enable Competitor Insights for a project:
Step 1: Navigate to the Competitor Insights Section
1. Log in to your Zutrix account and navigate to the Competitor Insights section from the left-hand menu.
2. You’ll see a list of projects and their associated domains.
Step 2: Locate Your Project
1. Browse the list of projects to locate the domain you want to analyze.
2. Ensure that the project you select has competitors you wish to monitor.
Step 3: Enable Competitor Insights
1. On the Competitor Insights dashboard, locate the Enable Competitor Insights button next to the desired domain.
2. Click the button to activate Competitor Insights for that domain.
Step 4: Review Competitor Insights Essentials
• Upon enabling, you’ll unlock:
• Tracking up to 10 competitors per project.
• Real-time insights into competitors’ performance, including keyword and backlink gaps.
• The ability to identify opportunities and monitor your dominance score weekly.
A quick summary of the Competitor Insights Essentials is displayed at the bottom of the section for your reference.
Step 5: Explore Insights
• Once enabled, you can analyze:
• Keyword Gaps: Discover keywords your competitors rank for that you’re missing.
• Backlink Gaps: Identify backlink opportunities from domains linking to competitors but not your site.
• Ranking Comparisons: Compare your domain’s ranking positions against your competitors in real-time.
Tips for Best Use:
• Maximize Your Analysis: Ensure you’ve added your top competitors under the domain project to gain meaningful insights.
• Export Data: Use the Export CSV button to download the data for offline analysis.
• Stay Updated: Revisit the Competitor Insights section weekly to monitor changes in dominance scores and identify new opportunities.
By following these steps, you can unlock the full potential of Zutrix’s Competitor Insights to stay ahead in your SEO strategy. For further questions or assistance, reach out to Zutrix Support.