In today’s dynamic search landscape, SERP features like ads, maps, snippets, and videos often dominate the first page of results. These elements significantly influence how users interact with search results and can affect the visibility and click-through rates (CTR) of traditional organic listings.

By including serp features, we aim to provide:

This way we reflect your website’s true position on the page, accounting for all the elements displayed above your listing—whether organic or feature-based. This ensures you see where users are likely to encounter your site, helping you make data-driven decisions.

Since SERP features often “push” organic results further down, knowing your exact location in SERP allows you to assess how prominently your website is displayed. This is particularly valuable when analyzing high-competition keywords or targeting niches where features like maps and snippets are common.

The search environment has evolved beyond just organic rankings. Businesses increasingly rely on local packs, featured snippets, and other features to drive traffic. Including SERP Features acknowledges this reality, ensuring our rank tracking reflects the way search results are experienced by users.

You can identify opportunities to improve not only organic rankings but also your presence in key SERP features, allowing for a more holistic optimization strategy.

We understand that organic rankings are still important for many SEO strategies, and we are happy to provide Organic Rank insights alongside rank results which includes serp features when needed. However, by defaulting this method, we prioritize giving you the most accurate representation of your performance in real-world search results.

We believe this approach empowers you to compete more effectively and refine your strategy with the most comprehensive data available. If you have any further questions or need assistance interpreting your rankings, please don’t hesitate to reach out.