Zutrix Rank Tracker provides a detailed overview of your website’s keyword performance, helping you analyze trends, optimize rankings, and compare with competitors. Here’s a breakdown of the key metrics available in Rank Tracker:
1. Share of Voice
This metric reflects your website’s overall visibility for tracked keywords as a percentage. It considers your rankings, search volumes, and estimated traffic. A higher Share of Voice indicates stronger visibility in search results.
2. Average Position
The average ranking position of all tracked keywords. This metric shows the general trend of your keyword rankings:
• Green Up Arrow: Indicates an improvement in the average ranking position.
• Red Down Arrow: Indicates a decline in rankings.
3. Traffic Estimate
An estimate of the traffic driven to your site based on the rankings of your tracked keywords. It provides an overview of how your rankings translate into actual user visits.
4. Ranking Performance Graph
This graph tracks the historical ranking performance of your website and competitors. Use it to:
• Monitor trends over time.
• Identify drops or improvements in rankings.
• Compare your performance with competitors by toggling domain names on/off.
5. Keyword Table
The table provides a granular view of each tracked keyword. Here are the key columns explained:
• Keyword: The tracked search term.
• Position: The current ranking position for the keyword. Improvements are marked with a green arrow.
• Life: The total number of days the keyword has been tracked.
• Volume: Monthly search volume for the keyword.
• Traffic: Estimated traffic generated by the keyword.
• Keyword Difficulty (KD): A score indicating how competitive it is to rank for the keyword. Lower scores are easier to rank for.
• SERP Features: Icons showing the keyword’s eligibility for SERP features like snippets, images, or video carousels.
• Search Trends: A visual graph showing the popularity of the keyword over time.
• Location: The geographic region where the keyword is tracked.
• Performance: A sparkline graph showing the historical ranking trend for the keyword.
• Tags: Custom labels to categorize or organize keywords.
6. SERP Overview
Clicking a keyword expands its SERP Overview, showing:
• A live snapshot of the top search engine results for that keyword.
• The current position of your domain in the SERP.
• The option to Preview Google Result Page for real-time verification.
7. Historical Rank
A detailed graph showing your rank changes for a specific keyword over a selected time period. This helps you:
• Analyze ranking stability.
• Pinpoint the impact of SEO strategies or algorithm changes.
8. Filters and Actions
At the top of the keyword table, you can apply filters to narrow down the view:
• Filter by device (Desktop/Mobile), location, position range, or tags.
• Use the Actions menu to export keyword data, bulk edit tags, or manage configurations.
Pro Tip: Regularly monitoring these metrics can help you identify opportunities to optimize rankings, track the impact of SEO efforts, and stay ahead of competitors.