The Keyword Planner tool in Zutrix helps you analyze keywords to improve your SEO strategy by providing insights on search volume, keyword difficulty, related queries, and more. Here’s how to make the most of it:
1. Overview Metrics
• Keyword Difficulty: Indicates how hard it is to rank in the top 10 search results for this keyword. The score ranges from 0 to 100, with higher scores representing more competitive keywords. For example, a score of 96 (Super Hard) suggests a high level of competition.
• Search Volume: Displays the monthly search volume for both mobile and desktop users. The graph shows historical data, allowing you to see search trends over time.
• Traffic Potential: This estimates the maximum traffic that the top-ranking page could receive if it ranks well for this keyword. You’ll also see a sample top-ranking result and a related “Parent Topic.”
• Global Search Volume: Breaks down the keyword’s search volume by country, helping you understand its popularity in different regions.
2. Keyword Ideas
Explore additional keyword opportunities with these sections:
• Terms Match: Displays related terms with similar intent, which can help broaden your keyword strategy.
• Questions: Shows common questions that users search for related to the keyword, ideal for creating content that addresses specific user needs.
• Also Rank For: Lists other keywords that pages ranking for your primary keyword also rank for, providing insight into additional relevant terms.
• Also Talk About: Shows other topics frequently discussed alongside your primary keyword, useful for content expansion.
3. Position History
The Position History graph illustrates the historical ranking performance of your keyword over time. You can:
• Adjust the date range and ranking position range to view changes over a specific period.
• Use this to track fluctuations and identify trends in search engine behavior related to your keyword.
4. Additional Features
• Export: Click on the export icon to download your keyword data for offline analysis or reporting.
By utilizing these features, you can gather valuable data to optimize your keyword strategy, boost search engine visibility, and reach a wider audience.