Skills are pre-built SEO workflows designed for AI assistants. Each Skill provides your AI tool with a step-by-step playbook for completing common SEO tasks using Zutrix data — like running a full SEO audit, generating a keyword research report, or analyzing your competitors.
Think of Skills as expert templates that tell your AI exactly what to do, what data to pull, and how to present the results.
🚀 Getting Started with Skills
Prerequisites
Before using Skills, make sure you have:
✅ Zutrix MCP Server installed and configured (see [How to use MCP Server?])
✅ An active Zutrix account with an API key
✅ An AI tool that supports MCP (Claude, Cursor, VS Code, etc.)
Step 1: Browse Available Skills
Visit the Skills repository on GitHub to see all available workflows:
Each Skill has its own folder with a SKILL.md file that contains the full workflow instructions.
Step 2: Use a Skill
There are two ways to use Skills with your AI tool:
Option A: Copy & Paste
Open the Skill you want to use on GitHub.
Copy the contents of the
SKILL.mdfile.Paste it into your AI tool's conversation.
The AI will follow the workflow step by step, calling the appropriate Zutrix MCP tools.
Option B: Reference Directly
If your AI tool supports fetching URLs, simply share the Skill link:
"Follow this SEO audit workflow: [link to SKILL.md]"
The AI will read the Skill and execute it automatically.
🛠️ Available Skills
SEO Audit
What it does: Runs a comprehensive technical SEO audit on a given URL and provides prioritized, actionable recommendations.
MCP tools used: get_site_audit, get_domain_overview
Example prompt:
"Run the SEO Audit skill on https://example.com"
What you'll get:
Page performance metrics (load time, page size)
Meta tag analysis (title, description, Open Graph)
Heading structure review
Image optimization check
Link health analysis
Prioritized recommendations
Keyword Research
What it does: Discovers keyword opportunities for a topic with search volume, difficulty scores, and competitive analysis.
MCP tools used: get_keyword_suggestions, get_serp_results, get_domain_overview
Example prompt:
"Run the Keyword Research skill for 'project management software'"
What you'll get:
Keyword ideas with search volume and difficulty
SERP analysis for top opportunities
Competitive landscape overview
Recommended keywords to target
Rank Tracking Report
What it does: Generates a detailed ranking performance report across your projects, highlighting wins, losses, and trends.
MCP tools used: get_projects, get_project_keywords, get_keyword_history
Example prompt:
"Run the Rank Tracking Report skill for my main project"
What you'll get:
Current ranking positions for all tracked keywords
Position changes over time
Top gainers and losers
Overall visibility trend
Competitor Analysis
What it does: Deep-dives into your competitors' keywords, backlinks, and visibility to uncover gaps and opportunities.
MCP tools used: get_competitors, get_domain_overview, get_serp_results
Example prompt:
"Run the Competitor Analysis skill for my project"
What you'll get:
Competitor domain overview
Keyword gap analysis (keywords they rank for that you don't)
Backlink comparison
Strategic recommendations
Backlink Analysis
What it does: Analyzes your backlink profile to assess link quality, identify patterns, and spot opportunities.
MCP tools used: get_backlinks, get_domain_overview
Example prompt:
"Run the Backlink Analysis skill for my project"
What you'll get:
Total backlinks with authority metrics
New vs. lost backlinks
Top referring domains
Link quality assessment
Recommendations for link building
📊 Creating Custom Skills
Skills are just markdown files with structured instructions. You can create your own by following this format:
--- name: My Custom Skill description: A brief description of what this skill does version: "1.0" author: Your Name tags: [seo, custom] ---
Then write step-by-step instructions telling the AI:
What data to fetch (which MCP tools to call)
How to analyze the results
How to present the findings
Save it as a SKILL.md file and share it with your team or the community.
💡 Tips for Best Results
Provide context — When running a Skill, include your project name or domain so the AI knows which data to pull.
Combine Skills — You can run multiple Skills in sequence. For example, start with a Competitor Analysis, then follow up with Keyword Research based on the gaps found.
Customize output — After a Skill runs, ask follow-up questions to drill deeper into specific findings.
Share with your team — Skills work the same way for anyone on your team who has MCP Server configured.
Need help setting it up? Reach out to our support team anytime! 👨💻