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How to use MCP Server?

Guides for connecting Zutrix to AI tools using MCP Server

Patricia Martinez avatar
Written by Patricia Martinez
Updated this week

Zutrix MCP Server lets you connect your favorite AI tools β€” like Claude, Cursor, and VS Code β€” directly to your Zutrix SEO data. With MCP (Model Context Protocol), your AI assistant can pull real-time rankings, keyword data, backlink profiles, and more from your Zutrix account.

This means you can ask your AI questions about your SEO data and get instant, accurate answers without switching between tools.


πŸš€ Getting Started with MCP Server

Step 1: Get Your API Key

  • Navigate to Settings β†’ MCP in your Zutrix dashboard.

  • Click Generate API Key if you don't have one yet.

  • Copy your API key β€” you'll need it in the next step.

πŸ’‘ Tip: Keep your API key private. Never share it publicly or commit it to a repository.


Step 2: Install the MCP Server

Open your terminal and run:

npm install -g zutrix-mcp-server

This installs the Zutrix MCP Server globally on your machine. You only need to do this once.


Step 3: Configure Your AI Tool

Add Zutrix to your AI tool's MCP configuration. The setup varies slightly depending on which tool you use.

Claude Desktop

  1. Open Claude Desktop and go to Settings β†’ Developer β†’ Edit Config.

  2. Add the following to your configuration:

{   "mcpServers": {     "zutrix": {       "command": "npx",       "args": ["-y", "zutrix-mcp-server"],       "env": {         "ZUTRIX_API_KEY": "your_api_key_here"       }     }   } }
  1. Replace your_api_key_here with your actual API key.

  2. Restart Claude Desktop.

Cursor

  1. Open Cursor and go to Settings β†’ MCP Servers.

  2. Click Add New MCP Server.

  3. Use the same JSON configuration as above.

  4. Save and restart Cursor.

VS Code

  1. Open your VS Code settings (JSON).

  2. Add the MCP server configuration under the mcp section.

  3. Use the same configuration format as above.


Step 4: Start Using Your SEO Data

Once configured, your AI tool will automatically detect Zutrix as a data source. You can now ask questions like:

  • "Show me all my tracked keywords for [project name]"

  • "What's my ranking history for [keyword] over the last 30 days?"

  • "Run a site audit on https://example.com"

  • "Find keyword suggestions related to [topic]"

The AI will use the appropriate Zutrix MCP tool to fetch and present the data.


πŸ› οΈ Available MCP Tools

Zutrix MCP Server includes 10 tools that cover all major SEO workflows:

Tool

What It Does

get_projects

Lists all your SEO projects in Zutrix

get_project_keywords

Shows tracked keywords with current positions, volume, and traffic

get_keyword_history

Shows ranking changes over time for a specific keyword

get_keyword_suggestions

Finds new keyword ideas with search volume, difficulty, and CPC

get_serp_results

Pulls full SERP data for a tracked keyword in a project

get_competitors

Shows competitor domains and keyword/backlink gaps

get_backlinks

Lists backlinks pointing to your domain

get_site_audit

Runs a full technical SEO audit on any URL

get_domain_overview

Shows domain-level metrics (authority, traffic, keywords)

get_ai_visibility

Shows how your brand appears in AI-generated responses


πŸ“Š Understanding Parameters

Most tools accept optional parameters to refine your results:

  • project_id β€” The ID of your Zutrix project (found in the project URL)

  • country β€” Filter by country using name ("United States") or ISO code ("US"). Defaults to US.

  • language β€” Filter by language ("English" or "en"). Defaults to English.

  • device β€” Choose between "desktop" or "mobile". Defaults to desktop.

  • limit β€” Control how many results to return.

You don't need to memorize these β€” your AI tool will handle the parameters automatically based on your questions.


πŸ”’ Security & Privacy

  • Your API key is stored locally on your machine and never sent to third parties.

  • All communication between the MCP Server and Zutrix happens over HTTPS.

  • Each API key can only access data belonging to your account and projects.

  • The MCP Server is open-source β€” you can review the code anytime at GitHub.


πŸ’‘ Tips for Best Results

  • Be specific β€” Ask about specific projects, keywords, or domains for the best results.

  • Use natural language β€” The AI will translate your question into the right MCP tool call.

  • Combine tools β€” Ask complex questions like "Compare my rankings vs competitors for my top 10 keywords" and the AI will use multiple tools together.

  • Check your usage β€” Some tools (Site Audit, Domain Overview, Keyword Suggestions) use credits from your Zutrix plan.


Need help setting it up? Reach out to our support team anytime! πŸ‘¨β€πŸ’»

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