Zutrix’s Site Audit tool provides a comprehensive analysis of your website’s SEO performance. The following breakdown explains the key metrics and sections included in the Site Audit report:
1. Site Audit Summary
• Onpage Score: Represents your website’s overall SEO health, rated on a scale of 0 to 100. Scores are categorized into ranges like “Good,” “Needs Improvement,” or “Poor.”
• Pages Crawled: Displays the number of pages analyzed during the audit.
• SEO Improvement: Indicates the percentage improvement in your website’s score since the last audit, helping you track progress.
2. Page Speed Insights
Page speed is critical for both SEO and user experience. Metrics include:
• Time to Interactive: Time taken for the page to become fully interactive for users.
• DOM Complete: Indicates when the HTML document has been fully loaded. Times exceeding the recommended thresholds are flagged.
• Largest Contentful Paint (LCP): Measures how long it takes for the largest visible content to load. Values below 2.5 seconds are considered good.
• First Input Delay (FID): Tracks responsiveness to user input; a delay under 100 ms is ideal.
Additional metrics include:
• Total DOM Size: Total size of the document object model.
• Page Size: The size of uncompressed and compressed resources.
• Load Time: The total time required to load the page.
3. Content Analysis
This section evaluates your on-page content:
• Word Count: Total word count of the audited page, with benchmarks for optimal SEO.
• Readability Score: Rates the content’s readability; higher scores indicate easier comprehension.
• Title-Content Consistency: Verifies that the page title aligns with the content.
• Description-Content Consistency: Assesses whether the meta description is relevant to the page’s content.
4. Link Analysis
Analyzes your website’s internal and external links:
• Total Links: Number of links on the page, categorized as internal or external.
• External Link Ratio: Percentage of links pointing to external domains.
• Internal Links: Links directing users to other pages within the same domain.
5. Social Media Tags
Checks for the presence of essential social media meta tags, such as:
• og:title: Title displayed when shared on platforms like Facebook.
• og:type: Specifies the type of content (e.g., website, article).
6. Resource Usage
Details resource usage on your page:
• Scripts: Number and size of JavaScript files.
• Stylesheets: Number and size of CSS files.
• Images: Number and size of image files.
7. SEO Checks Overview
This section highlights critical technical SEO factors:
• HTTPS: Ensures your site uses a secure connection.
• Canonical Tag: Prevents duplicate content by specifying the preferred URL for search engines.
• Meta Charset Consistency: Checks for proper character encoding.
• SEO-Friendly URLs: Evaluates the structure and clarity of your URLs.
Warnings and Recommended Actions:
• Pages flagged with issues like non-HTTPS links or slow loading times will include actionable recommendations, such as “Update internal links to HTTPS” or “Optimize large image files.”
8. Advanced Technical Issues
This includes checks for:
• No Meta Refresh Redirect: Ensures server-side redirects instead of slower client-side refreshes.
• No Flash Content: Flags outdated Flash elements, which are unsupported by modern browsers.
• No Frames: Highlights issues with iframe usage, which can hinder SEO.
• No Lorem Ipsum: Detects placeholder text that negatively impacts SEO and user experience.
Pro Tip: Focus on red and yellow flagged items in your audit results for immediate improvements, as these have the most significant impact on SEO performance.