The Site Audit tool in Zutrix is designed to help you analyze your website’s SEO health and pinpoint areas for improvement. Here’s a guide to each section in the Site Audit and what it tells you about your site:
1. Site Audit Summary
The Site Audit Summary provides an overall SEO score for your website. This score reflects how well your site is optimized according to SEO best practices. Additionally, you’ll see information about recent improvements, the number of pages crawled, and the next scheduled audit. These metrics offer a quick snapshot of your site’s SEO status and any progress made over time.
2. Page Speed Insights
Page speed is a critical factor for both user experience and SEO. The Page Speed Insights section evaluates several performance metrics, such as:
• Time to Interactive: Measures how quickly the page becomes fully interactive.
• DOM Complete: Indicates when the HTML document is fully loaded.
• Largest Contentful Paint (LCP): Assesses the loading speed of the largest visible content element.
• First Input Delay (FID): Tracks the responsiveness of the page to user interactions.
These insights help you identify and resolve any speed issues that may be affecting your website’s performance in search engines.
3. Content Analysis
Content Analysis evaluates the quality, structure, and relevance of the content on your pages. Key metrics include:
• Word Count: The total number of words on the page, which helps ensure content length aligns with SEO goals.
• Readability Score: A measure of how easy it is to read the content. Improving readability can enhance user engagement.
• Title-Content Consistency: Verifies that the content aligns well with the page title, ensuring relevance.
• Description-Content Consistency: Checks if the meta description is aligned with the content to improve search click-through rates.
This section helps you ensure your content is structured and optimized for both users and search engines.
4. Link Analysis
Link Analysis provides an overview of your page’s link structure, which is important for SEO and navigation. Key metrics include:
• Total Links: The overall number of links on the page.
• External Links: Links that point to other domains outside of your website.
• Internal Links: Links that navigate within your domain.
Analyzing your links helps you balance internal and external linking to enhance SEO and user experience.
5. Social Media Tags
Social media tags are critical for optimizing content shared on social platforms. This section checks for the presence and accuracy of tags like Open Graph and Twitter Cards, which determine how your page appears when shared. Missing or incorrect tags can reduce the impact of social media shares, so it’s essential to ensure these are properly set up.
6. Resource Usage
The Resource Usage section breaks down the different types of resources loaded on your page, such as scripts, stylesheets, and images. It also displays their sizes to help you optimize for faster load times. By minimizing unnecessary or large resources, you can improve your website’s speed and user experience.
7. SEO Checks Overview
This section provides a comprehensive list of SEO factors essential for your website’s success. These checks cover:
• HTTPS: Ensures your site uses secure HTTPS protocol.
• Canonical Tags: Helps prevent duplicate content issues by pointing search engines to the preferred version of your page.
• Meta Descriptions and Alt Text: Ensures that meta descriptions and alt tags for images are correctly implemented, which improves SEO and accessibility.
Each item in this section will be marked as “Passed” or “Needs Improvement,” helping you prioritize actions to optimize your site.
By reviewing each section of the Site Audit, you can identify issues, improve user experience, and enhance your website’s visibility in search engines. Use these insights to make targeted improvements and keep your website SEO-optimized.