The Backlink Monitoring tool in Zutrix helps you track the backlinks to your website, giving insights into link quality, recent changes, and potential risks. Here’s how to use each feature in Backlink Monitoring:
1. Overview Metrics
• Total Backlinks Tracked: This shows the number of backlinks currently tracked for your website. It helps you monitor the growth of your link profile over time.
• Spam Score: Indicates the likelihood of your backlinks being classified as spam. A lower score is generally better, as it suggests a healthier backlink profile.
• New Backlinks: Displays the number of new backlinks discovered in the last 48 hours. Monitoring new links can help you spot fresh opportunities and link-building success.
• Lost Backlinks: Shows the number of backlinks that have been removed or are no longer active in the last 48 hours. Keeping track of lost links can alert you to potential issues with your backlink profile.
• Last Updated: Indicates the date of the most recent backlink data refresh. Regular updates ensure you’re working with the latest link information.
2. Backlink Table
The Backlink Table provides detailed information about each backlink. Here’s what each column represents:
• Domain: The domain of the site linking to you. Reviewing the linking domains helps you assess the authority and relevance of your backlinks.
• URL From: The specific URL of the linking page. This provides a direct path to the source of the backlink.
• URL To: The destination URL on your site that the backlink points to.
• Anchor: The clickable text of the backlink. Relevant anchor text can improve SEO by signaling to search engines what your page is about.
• First Seen: The date when the backlink was first detected.
• Last Seen: The date when the backlink was last verified as active.
• Dofollow: Indicates if the link is a “dofollow” link, which passes SEO value, or “nofollow,” which does not.
• Spam Score: Shows the spam rating for each backlink, helping you identify potentially harmful links.
• TLD: The top-level domain of the linking site, such as .com, .org, etc.
• Type: The type of backlink, including whether it’s text-based or image-based.
3. Filters and Sorting
Use the filters and sorting options to refine your backlink view:
• New Links / Lost Links: Toggle between viewing recently gained or lost backlinks.
• Link Types: Filter backlinks based on type, such as text or image links.
• Advanced Filters: Apply additional criteria, such as date range or spam score thresholds, to focus on specific types of backlinks.
4. Downloading Data
The Download button allows you to export your backlink data for offline analysis or reporting. This is useful for maintaining records, sharing insights with team members, or conducting further analysis in other tools.
5. Field Explanations
The Backlink Monitoring tool includes icons and labels to help you interpret backlink details:
• Anchor: The clickable text of a hyperlink.
• New Backlink: Indicates a recently discovered backlink.
• Existing Backlink: Signifies a previously known backlink.
• Spam Score: Rates the likelihood of a backlink being spammy. High scores suggest a need for closer monitoring.
• External Link: Links that point outside your domain. Clicking opens the URL in a new tab.
By actively monitoring your backlinks, you can strengthen your SEO strategy, identify potential risks, and ensure your site maintains a high-quality link profile.