# Zutrix Help Center > Advice and answers from Zutrix related with Tools and SEO guides ## Rank Tracker - [How to use Rank Tracker?](https://docs.zutrix.com/en/articles/10092196-how-to-use-rank-tracker.md): The Rank Tracker tool in Zutrix allows you to monitor the performance of your website’s keywords and compare it with your competitors. - [How to create a Rank Tracker Project?](https://docs.zutrix.com/en/articles/10092242-how-to-create-a-rank-tracker-project.md): Creating a Rank Tracker project in Zutrix allows you to monitor and track the performance of your keywords. - [How to setup Keyword Configuration?](https://docs.zutrix.com/en/articles/10092253-how-to-setup-keyword-configuration.md): Setting up a keyword configuration in Rank Tracker allows you to customize how keywords are tracked for your project. - [How to delete a Project?](https://docs.zutrix.com/en/articles/10092261-how-to-delete-a-project.md): If you no longer need to track a specific project in Rank Tracker, you can delete it easily. - [How to create unique Shareable Links?](https://docs.zutrix.com/en/articles/10092273-how-to-create-unique-shareable-links.md): The Shareable Links feature in Rank Tracker allows you to create public links for sharing your project’s data with others. - [How to generate On-Demand Reports?](https://docs.zutrix.com/en/articles/10163412-how-to-generate-on-demand-reports.md): Generating on-demand reports are crucial when it comes to reporting. - [Understanding the metrics in Rank Tracker](https://docs.zutrix.com/en/articles/10163442-understanding-the-metrics-in-rank-tracker.md): Zutrix Rank Tracker provides a detailed overview of your website’s keyword performance. - [How to add competitors?](https://docs.zutrix.com/en/articles/10184052-how-to-add-competitors.md): Adding competitors in Zutrix’s Rank Tracker allows you to monitor their keyword rankings. - [How to track your competitors in graphs?](https://docs.zutrix.com/en/articles/10184065-how-to-track-your-competitors-in-graphs.md): Tracking your competitors in graphs allows you to visually compare your domain’s performance with theirs, providing actionable insights . - [Managing multiple locations in one project](https://docs.zutrix.com/en/articles/10184366-managing-multiple-locations-in-one-project.md): Learn how to efficiently set up and manage multiple target locations within a single project. - [How to arrange and resize columns in the Rank Tracker table?](https://docs.zutrix.com/en/articles/10189248-how-to-arrange-and-resize-columns-in-the-rank-tracker-table.md): You can customize the table by rearranging, resizing, and saving your column preferences. - [Why does Zutrix include SERP Features in its Rank calculation?](https://docs.zutrix.com/en/articles/10309646-why-does-zutrix-include-serp-features-in-its-rank-calculation.md): In today’s dynamic search landscape, SERP features like ads, maps, snippets, and videos often dominate the first page of results - [What is Competition Index \(CI\) in Rank Tracker?](https://docs.zutrix.com/en/articles/10338510-what-is-competition-index-ci-in-rank-tracker.md): The Competition Index \(CI\) in Zutrix Rank Tracker is a powerful metric that provides insights into the level of competition for a specific keyword in Google Ads. - [How to export data to Looker Studio?](https://docs.zutrix.com/en/articles/10809196-how-to-export-data-to-looker-studio.md): Learn basics for exporting data from Zutrix to Looker Studio. ## Keyword Research - [How to use Keyword Planner?](https://docs.zutrix.com/en/articles/10092204-how-to-use-keyword-planner.md): The Keyword Planner tool in Zutrix helps you analyze keywords to improve your SEO strategy. - [How to initiate a new search?](https://docs.zutrix.com/en/articles/10163448-how-to-initiate-a-new-search.md): The Keyword Planner in Zutrix is a powerful tool for researching keyword. - [Understanding the metrics in Keyword Planner](https://docs.zutrix.com/en/articles/10163454-understanding-the-metrics-in-keyword-planner.md): The Keyword Planner in Zutrix provides detailed insights into keyword performance. - [Guidelines for Keyword Planner](https://docs.zutrix.com/en/articles/10164100-guidelines-for-keyword-planner.md): The Keyword Planner tool is designed to help users research and analyze keywords. ## Site Audit - [How to use Site Audit?](https://docs.zutrix.com/en/articles/10092218-how-to-use-site-audit.md): The Site Audit tool in Zutrix is designed to help you analyze your website’s SEO health and pinpoint areas for improvement. - [How to initiate an Audit Scan?](https://docs.zutrix.com/en/articles/10163468-how-to-initiate-an-audit-scan.md): The Site Audit tool in Zutrix allows you to evaluate your website’s SEO performance. - [Understanding the metrics in Site Audit](https://docs.zutrix.com/en/articles/10163478-understanding-the-metrics-in-site-audit.md): Zutrix’s Site Audit tool provides a comprehensive analysis of your website’s SEO performance. ## Backlink Monitoring - [How to use Backlink Monitoring?](https://docs.zutrix.com/en/articles/10092232-how-to-use-backlink-monitoring.md): The Backlink Monitoring tool in Zutrix helps you track the backlinks to your website. - [How to enable Backlink Monitoring for a project?](https://docs.zutrix.com/en/articles/10163491-how-to-enable-backlink-monitoring-for-a-project.md): The Backlink Monitoring feature in Zutrix allows you to track and analyze the backlinks for your domains. - [Understanding the metrics in Backlink Monitoring](https://docs.zutrix.com/en/articles/10163500-understanding-the-metrics-in-backlink-monitoring.md): Zutrix’s Backlink Monitoring tool provides detailed insights into your backlink profile. - [How to use Advance Filter effectively?](https://docs.zutrix.com/en/articles/10163506-how-to-use-advance-filter-effectively.md): The Advanced Filters feature in Zutrix’s Backlink Monitoring tool helps you refine and focus your backlink data. - [How Backlink Monitoring works?](https://docs.zutrix.com/en/articles/10163531-how-backlink-monitoring-works.md): Zutrix’s Backlink Monitoring tool is designed to provide real-time insights into your website’s backlink profile. ## Site Explorer - [How to use Site Explorer?](https://docs.zutrix.com/en/articles/10092239-how-to-use-site-explorer.md): The Site Explorer tool in Zutrix provides an in-depth view of any website’s backlink profile, organic traffic, and keyword performance. - [How to initiate a new search in Site Explorer?](https://docs.zutrix.com/en/articles/10163661-how-to-initiate-a-new-search-in-site-explorer.md): Zutrix’s Site Explorer allows you to analyze domains in detail. - [Understanding the metrics in Site Explorer](https://docs.zutrix.com/en/articles/10163723-understanding-the-metrics-in-site-explorer.md): Site Explorer provides detailed insights into a website’s backlink profile, organic traffic, and keyword rankings. - [Discovering organic keywords in Site Explorer](https://docs.zutrix.com/en/articles/10260623-discovering-organic-keywords-in-site-explorer.md): Zutrix’s Site Explorer offers a powerful way to uncover organic keywords driving traffic to any domain. - [How to see Backlinks of any website in Site Explorer](https://docs.zutrix.com/en/articles/11074260-how-to-see-backlinks-of-any-website-in-site-explorer.md): Explore backlinks of any website, export or filter easily with Zutrix. ## Competitor Insights - [How to enable Competitor Insights for a project?](https://docs.zutrix.com/en/articles/10348335-how-to-enable-competitor-insights-for-a-project.md): Competitor Insights is a powerful feature that allows you to track, analyze, and compare your competitors. - [Understanding Keyword Gaps in Competitor Insights](https://docs.zutrix.com/en/articles/10348343-understanding-keyword-gaps-in-competitor-insights.md): Keyword Gaps in the Competitor Insights tool provide a powerful way to identify opportunities. - [Understanding Backlink Gaps in Competitor Insights](https://docs.zutrix.com/en/articles/10348349-understanding-backlink-gaps-in-competitor-insights.md): Backlink Gaps in Competitor Insights is a valuable feature that helps you identify missing backlink opportunities. - [How does Rankings Comparison in Competitor Insights work?](https://docs.zutrix.com/en/articles/10348355-how-does-rankings-comparison-in-competitor-insights-work.md): The Rankings Comparison feature in Competitor Insights allows you to directly compare your website’s keyword rankings with those of your competitors. ## Traffic Overview - [Understanding the Metrics and Data in Traffic Overview](https://docs.zutrix.com/en/articles/11040050-understanding-the-metrics-and-data-in-traffic-overview.md): Zutrix’s Traffic Overview tool offers a powerful way to analyze your website’s visitor behavior. - [How to use Traffic Overview](https://docs.zutrix.com/en/articles/11040039-how-to-use-traffic-overview.md): Explore the competitive scope of your traffic through Zutrix's Traffic Overview. ## AI Search Visibility - [How to use AI Search Visibility](https://docs.zutrix.com/en/articles/11436792-how-to-use-ai-search-visibility.md): Learn how to use AI Search Visibility tool in Zutrix. - [Understanding the metrics in AI Search Visibility](https://docs.zutrix.com/en/articles/11436903-understanding-the-metrics-in-ai-search-visibility.md): Get the most of AI Search Visibility to gain more exposure in LLMs ## Account Settings - [Managing account settings in Zutrix](https://docs.zutrix.com/en/articles/10164260-managing-account-settings-in-zutrix.md): The Account Settings section in Zutrix allows you to configure your preference. - [How to create a Scheduled Report?](https://docs.zutrix.com/en/articles/10164585-how-to-create-a-scheduled-report.md): Scheduled reports in Zutrix allow you to automate the delivery of project performance insights. - [How to create a new White-label?](https://docs.zutrix.com/en/articles/10164699-how-to-create-a-new-white-label.md): White-labeling allows you to customize reports and dashboards under your brand identity - [How to connect a Google Account to Zutrix?](https://docs.zutrix.com/en/articles/10164706-how-to-connect-a-google-account-to-zutrix.md): Connecting your Google Account allows Zutrix to fetch data directly from Google Search Console. - [How to create and use Widgets?](https://docs.zutrix.com/en/articles/10260608-how-to-create-and-use-widgets.md): Widgets in Zutrix allow you to embed interactive SEO-related data directly into your website or application. ## Team Sharing - [How to add a Team Member to Zutrix?](https://docs.zutrix.com/en/articles/10164710-how-to-add-a-team-member-to-zutrix.md): Collaborating with team members in Zutrix is simple and efficient. - [What happens when you share projects with your Teammates?](https://docs.zutrix.com/en/articles/10164723-what-happens-when-you-share-projects-with-your-teammates.md): When you share a project in Zutrix, the invitee will gain access to the selected project under specific permissions that you define. - [How do you revoke access given to a teammate?](https://docs.zutrix.com/en/articles/10164729-how-do-you-revoke-access-given-to-a-teammate.md): Revoking access to a teammate is straightforward and ensures you maintain control over your shared projects. ## Billing - [How to Upgrade your Plan?](https://docs.zutrix.com/en/articles/10164736-how-to-upgrade-your-plan.md): Upgrading your plan on Zutrix allows you to access additional features, increase limits, and enhance your overall SEO experience. - [How to cancel a Plan on Zutrix?](https://docs.zutrix.com/en/articles/10164753-how-to-cancel-a-plan-on-zutrix.md): Canceling your subscription on Zutrix is a straightforward process. - [How to manage your payment methods?](https://docs.zutrix.com/en/articles/10164758-how-to-manage-your-payment-methods.md): Seamless management of your subscription payment preferences. - [How to download your Invoices?](https://docs.zutrix.com/en/articles/10164770-how-to-download-your-invoices.md): Zutrix allows you to easily access and download your invoices. - [Understanding Usage Overview in Zutrix Billing](https://docs.zutrix.com/en/articles/10164794-understanding-usage-overview-in-zutrix-billing.md): The Usage Overview section provides a snapshot of your current usage limits across various tools and services. ## ZutrixBot Web Crawler - [What is ZutrixBot](https://docs.zutrix.com/en/articles/10377085-what-is-zutrixbot.md): ZutrixBot is a web crawler designed to power the database for Zutrix. ## Zutrix MCP - [How to use MCP Server?](https://docs.zutrix.com/en/articles/13660656-how-to-use-mcp-server.md): Guides for connecting Zutrix to AI tools using MCP Server - [How to use Skills?](https://docs.zutrix.com/en/articles/13660676-how-to-use-skills.md): Guides for connecting Zutrix to AI tools using Skills